TIZZOREO is having a rebrand. Introducing TO.
When Glen Allen started TIZZOREO he knew what he wanted to achieve. Glen wanted to provide an agile business consultancy service but with a twist. He wanted to bring the agile and bespoke service often provided to SMEs, to large global organisations. With a client list that now includes international and UK household names, Glen has been successful in what he set out to achieve.
As with most new businesses, Glen made up a name, knocked up a logo and set to work. And it has worked. TIZZOREO is a bespoke, agile consultancy competing with global corporates. But now is the time for a rebrand.
Why rebrand now?
The TO team has achieved what they set out to do. They are competing with international, large consultancies. Having their differentiating factors at the forefront of their branding is key. With the business plan including an increase in marketing, it is an ideal time to create a website, update content and take the company to the next level. Services are expanding, and the team is growing. It is an ideal time to finesse the branding and finetune what Glen created at his kitchen table a few years ago.
Name change
Glen was keen not to have a typical consultancy name. He wanted the name to reflect how he wanted to do things differently, and not be typical of the industry. The TO team brings a different view and way of thinking, providing a bespoke and individual service regardless of the size of the client. Having a name that stands out in an often bland industry, gets it remembered. Already known, with loyal clients, Glen was keen that the rebrand didn’t lose touch with the company’s origins and what they have built to date.
The team, and clients, already referred to TIZZOREO as TO so the tweak to the name made sense. It remains non-standard, clean, and retains current brand awareness.
With a strong international client base, as well as UK, it is important that the name works in both markets.
As to the history of the name, you may need to ask Glen that one!
Logo change
Glen was keen to keep elements of the original logo and visual branding but wanted a stronger look. TO provides bespoke services with an agile approach to suit the client and the logo needs to reflect that. It was agreed that a stronger visual brand was needed whilst retaining the circle and colour black.
As the team, and existing clients, already refer to TIZZOREO as TO, it made sense to re-brand with a T and O forming a monogram emblem, with the look of a luxury brand.
The sans serif typeface is contemporary with a T and O creating an abstract motif. The result is a memorable, strong image reflecting the creative solutions TO brings.
What else is changing?
Community, support, high-level view and being non-standard are all messages of the TO rebrand. As such watch this space for a community forum, a podcast, coaching services and even a merch shop! (Who wouldn’t want a TO tshirt) 😊
TO is going to start sharing more about what they do and how they help. Whether private or public sector, TO hopes that by sharing their stories they can help people ask the right questions to drive their businesses forward.
TO has done some great stuff with their clients but until now they haven’t told anyone! It is unusual for such a successful business consultancy to have such a small presence online and 2023 is the year that will be changing.